Thesis

Milton Glaser, best known for his "I love New York" logo, had a major impact on comtemporary illustration and design. His designs were known for being simple and direct along with being completely orginal.

Last reading!

Opps, I read the wrong section. But anyways last reading! and what a short reading it was. These posters were more on peoples view points on things, rather than propaganda and trying to sell things. These posters were often very bright or bold colors. The writing was difficult to read at times. The psychedelic posters got there name because they were related to anti establishment values, rock music, and drugs. A lot of the artists would teach themselves as well. Some designs that were popular among these posters were swirls, bright colors, hippie looking writing, gradient and so on.
I liked this section of reading because one it was short, and two it is getting closer to our period of time, and I really find the poster interesting to look at. The bright colors and trying to figure out what the posters are trying to say are really interesting.
Did the people of this time like the posters?

Chapters 20&21

I actually enjoyed reading chapter 20. I liked it because it was all about corporate identity and visual systems as the title states. The chapter discussed how the CBS, ABC, and MTV logos came about. It was really cool to hear about the backgrounds of the logos. William Golden designed the 1st CBS logo, it was two circles and two arcs that form an eye. "It symbolized the awesome power of project video images". This image is still used to this day. Another person who had an influence on the CBS image was Georg Olden. Olden was the 1st African American known graphic designer. He claimed his status even before the civil-rights movement which was huge back then. Not many African Americans had any status but being a slave. The ABC logo was designed during this time as well. Paul Rand, discussed in the last chapter with The New York school created the image still used today as well. "The continuing legacy of the Bauhaus and Herbert Bayer's universal alphabet informs this trademark, in which each letter-form reduced to its most elemental configuration". The logo is probably the simplest logo you can find. It is about four circles with two straight lines for two of the letters. This logo is still used today, with a few changes. When it's on screen, the logo is now transparent, but still visible. This chapter also covered the Mexican Olympics. When the symbol signs first were used. They needed images for every cultural because writing would take up way to much space. They used simple pictographs to represent the different sports, lodging, food, airports, etc.
I liked this chapter because I liked to read about the different logos and how they became of. It is cool to see how they are still used today and they have barely changed.
Are the pictographs for the Olympics still used today?
In chapter 21 images were starting to become less narrative and telling stories, but now they are becoming more about ideas and concepts. The Polish poster was created around now. When Poland was just about completely destroyed from the war, the communists took over, and they took over printing and graphic design. The artists and designers had set fees and they had standards they had to follow. Artist Tadeusz Trepkowski was the first polish poster artist to come out after the war. His posters were simple, and liked to show devastation. There was also another side of the Polish poster to be created. This poster showed more surrealism, and the posters tended to be more dark and depressing. The American conceptual images were very colorful images. I feel like they were also busy images as well. I really liked how they used color in these images. They are brighter than what we've studied before and it makes me want to look at the images more. The last topic covered in this chapter is the third world posters. The third world countries include Latin America, Asian, and Africa. They would usually used weapons in their posters as images to get people to look at them. Cuba was a major center for poster design. Many third world countries such as Cuba, lacked artistic traditions.
What I found interesting about this chapter was that the third world countries actually had posters designed. You would think that posters would be the last thing to spend money on since they didn't have much to spend on food, clothing and housing.
My question from this chapter is what was the first poster created in some of the third world countries.

Chapter 18&19

Chapters 18 and 19, a lot of reading, but getting more into the modern designs. After reading about the International Typographic Style I feel like this style was more of a way for artists to express new ways of communicating. New ways involving clarity and order, art concret which was very mathmatical with the colors and the elements. Aton Stankowski was a major person talked about in this chapter. He worked more with photography and photomontage. Stankowski would work behind the scenes. He would work with things that were not everyday images. He liked to use all material as well. Hermann Zapf was another guy who ended up designing more than 50 typefaces. Some examples are Palantino and Optima. This Swiss design movement really had an impact on America after the wars. This design movement did not just stay over in Europe, it ended up spreading every where.
I really liked the new designs that were going on. They are very orderly and there is a lot more of bright colors being used.
Do we still use this style today?
Now on to chapter 19, the New York School. This chapter talks about design in America, finally some names I can actually maybe pronounce. Paul Rand, Bill Bernbach, Alvin Lustig, Alex Steinweiss, Saul Bass, George Tscherny, and Robert Brownjohn we the pioneers of the New York School. This chapter also discussed graphic design at Yale, where Josef Alber was the director. Alvin Eisenman assisted him later. Albers was more about typography and Eisenman was more about type design and book design. Editorial design was changed as well. They put more "emphasis on content, longer text, and less opportunity for lavish visual treatment, and the layout became more controlled". More technology was used at this time, for photography and printing. Along with new editorial design, advertising was new as well. Advertising was not just used in magazines and newspaper anymore, it is being used in the television for commericals.
This whole chapter was packed filled with information. The design style is changing, and it is cool to see how it was like, not even 50 years ago.
Was this after World War 2?

Images 3&4

OK sorry these are late and in a jumble but these are my 3 images for the week.

They are all pretty simple. But the 1st one is about futurism. When I think of futurism they had those images with all the words spelling out things. I probably could have been a little bit more creative with this one, and i will probably end up going back and fixing it. But its a start. My 2nd image is one of the De Stijl movement. I couldn't use color for this, but they were all about the primary colors and the very simple boxy images. I tried to make this image look very simple. My last image is one to support the war, or propaganda. Trying to get people to buy TVs to support the war. I don't know why i chose TVs or what they have to do with the war either. This one seems to catch my eye and make me want to move my eye around to see what it says.