The arts and crafts movement was a movement that really happened all because of the industrial revolution. William Morris is a very important person who played a huge role in this chapter. Morris had many typefaces and he named his first Golden and it was based off of or similiar to the Venetian roman face. "He also made the characters wider than most Gothic types, increased the differences between similar characters, and made the curved characters rounder"(Meggs History of Graphic Design 173). Chaucer was the last of his typefaces that he created. Morris really wanted his designs to be for the working class, but what was ironic was that only the upper class could afford it. The Ashendene Press became known during this time as well. The type designed for Ashendene was the semi-Gothic types. The arts and crafts movement was very important to 20th century designers.
What I found interesting about this chapter was William Morris in general. It was cool to see how much one guy had such an impact on the history of design. I'm not going to lie though, I'm not really liking the arts and crafts too much. There are some cool things about it, but some of it confuses me.
My question from the chapter would be if Morris wanted his designs to be more towards the working class, why didn't he make it toward the working class instead of the upper class?
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