Chapter 18&19

Chapters 18 and 19, a lot of reading, but getting more into the modern designs. After reading about the International Typographic Style I feel like this style was more of a way for artists to express new ways of communicating. New ways involving clarity and order, art concret which was very mathmatical with the colors and the elements. Aton Stankowski was a major person talked about in this chapter. He worked more with photography and photomontage. Stankowski would work behind the scenes. He would work with things that were not everyday images. He liked to use all material as well. Hermann Zapf was another guy who ended up designing more than 50 typefaces. Some examples are Palantino and Optima. This Swiss design movement really had an impact on America after the wars. This design movement did not just stay over in Europe, it ended up spreading every where.
I really liked the new designs that were going on. They are very orderly and there is a lot more of bright colors being used.
Do we still use this style today?
Now on to chapter 19, the New York School. This chapter talks about design in America, finally some names I can actually maybe pronounce. Paul Rand, Bill Bernbach, Alvin Lustig, Alex Steinweiss, Saul Bass, George Tscherny, and Robert Brownjohn we the pioneers of the New York School. This chapter also discussed graphic design at Yale, where Josef Alber was the director. Alvin Eisenman assisted him later. Albers was more about typography and Eisenman was more about type design and book design. Editorial design was changed as well. They put more "emphasis on content, longer text, and less opportunity for lavish visual treatment, and the layout became more controlled". More technology was used at this time, for photography and printing. Along with new editorial design, advertising was new as well. Advertising was not just used in magazines and newspaper anymore, it is being used in the television for commericals.
This whole chapter was packed filled with information. The design style is changing, and it is cool to see how it was like, not even 50 years ago.
Was this after World War 2?