Friday, May 15, 2009

presentations day 4? i've lost count.

We were presented with 3 more designers 2 days ago, Stefan Sagmeister, Clement Mok, and Leo Burnett. Stefan Sagmeigster was known as a designer "with guts". His biggest influence was Tibor Kalman. His style was very handwritten, not very digital, he used a lot of photography and inventive typography. He thought the human body/face was the most important thing in life and he used it often. He even carved out his words and phrases in his own body. Um ouch. He won a Grammy for his talking head boxed set as well. Moving on to Clement Mok. He had a big influence on apple, or at least worked there. He had a very artistic nature. He liked to use geometric lines and bold colors. He also loved to work with symbolism and abstraction. He established identity systems, which led to creating logos. He had a wide variety of clients. Lastly was Leo Burnett. Man, his website was so much fun! He had three main symbols that described him; apples, hand reaching for the stars, and a black pencil. He also created a lot of different logos for company's such as Tony the Tiger, the Pillsbury dough boy, and Tucan Sam to name a few.

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